Bell-Cabrera is a long-time veteran of the games industry and has been working as national sales manager at NCsoft since 2005. In her new position, she’ll be overseeing strategic sales initiatives across multiple sales channels in North and South America.

Prior to her time at NCsoft, Bell-Cabrera served as vice president of sales at Atari, director of sales at GT Interactive and director of market development at Go Daddy.

“This is my dream job,” said Bell-Cabrera. “The online gaming industry is moving at an incredible pace these days and keeping up with how our customers make their purchase decisions requires a willingness to try new things. That’s what NCsoft is all about. There couldn’t be a better opportunity in this business.”

“I couldn’t be more pleased with Lisa’s performance here at NCsoft,” said Chris Chung, president of NCsoft North America. “She has a great track record in strengthening our relationships with our retail partners. Also, I’m confident in her ability to lead the effort to grow digital distribution, international sales and affiliate label business within our organization. With her experience in the gaming industry and her long-standing relationships with key partners, this is a perfect match for NCsoft.”

About NCsoft Corporation
NCsoft North America is headquartered in Austin, Texas and is a wholly-owned subsidiary of Korea-based NCsoft Corporation. NCsoft, with its own development and publishing offices in Texas and California, also works with other NCsoft subsidiaries and third party developers throughout North America to develop and publish innovative online entertainment software products. The company has successfully launched multiple online titles in the last three years and continues to support its franchises, which include Lineage®/Lineage II, City of Heroes®/City of Villains®, Guild Wars®/Guild Wars Factions®/Guild Wars Nightfall®, Richard Garriott’s Tabula Rasa® and Dungeon Runners®. More information about NCsoft can be found at www.PlayNC.com.